Where were you at 10.12 GMT on 02 July 2010? It was the moment the world watched on as Asamoah Gyan nearly made history during the World Cup Quarter-Final against Uruguay in Johannesburg, South Africa. Brazil 2014 is now our time to make amends, a time to unite as one whilst showing our love and patriotism. It is a time to support the Black Stars of Ghana and be part of a global social media campaign as we capture the global movement and chant…. “#LetsGoalGhana”
At 12:00 GMT on 10 June2014 Award winning London based company Me FiRi Ghana officially launched a global social media supporters campaign using the unique hash tag – #LetsGoalGhana.
The objective of the campaign is to create a social media phenomenon, by owning defining moments and conversations relating to the World Cup. We also want to unite, showcase and share the passion of the global Ghanaian community. During this time we want to make Ghana accessible for everyone not just Ghanaians. The campaign will pay particular attention to audiences in the UK, USA, Ghana and Canada within the 18-35 Age demographic.
The campaign will be executed by utilising our social media platforms (Twitter, Facebook & Instagram) as well as our blog www.mefirighana.com/blog posting proactive and reactive content throughout the World Cup using the hash tag #LetsGoalGhana. Our Media partners who include; OMG Ghana, GUBA, Benny Bonsu, Ameyaw Debrah,, Goal.com (Ghana) and MyGhanaRoots will also be doing the same in this regard.
A world cup toolkit consisting of a selection of exclusive images (created by Me Firi Ghana’s Creative Director Samuel Mensah) will be available for download from 12 June 2014 on our website. These images can be uploaded to various platforms to allow people to get involved and engage with the campaign. Fans can also purchase official merchandise and original products via our website.
Lets Goal Ghana media partner/Ambassador Benny Bonsu says;
“As a true Ghanaian, my focus this summer is to stay a TRUE GHANAIAN. Our culture, our people and our history show a group of people who are aspirational. This World Cup will be the same. Aspiring to be an inspiration not only to Ghanaians, but to the rest of the world. I am extremely happy to be part of and support the #LetsGoalGhana campaign by #MefiriGhana simply because; it represents a new inspirational Africa. Not just Ghana.”
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