GUBA Development Award (2013) nominee: Maxwell Donkor’s mobile start-up – mPawa tipped to grow in 2014. mPawa is a job-searching application that operates entirely through SMS messages.
Developed in Ghana, the service connects blue-collar workers with employers without the need for Internet.
Speaking during an interview, Maxwell stated: “These people have very, very limited resources but challenging problems, so what mPawa seeks to do is to give them an application that they can use with the means they have now – that’s why we went to SMS”
Users of this portal can create profiles within minutes and get SMS updates about job opportunities. Employers save money on advertising and manpower needed to find the right candidates.
After a month of operation, mPawa had thousands of carpenters, steelworkers, tile layers, welders and other potential employees using the service. So far, it’s expanded operations to Kenya, with potential for further growth in 2014.
Other mobile start-ups tipped to grow this year are: Forget Me Not, mPedigree and mPayer.